Tag Archives for " Selling Process "

The Path to Sales Growth through Customer Focus – Part 3

This post continues the previous discussions of enabling sales growth through customer focus. In my opinion, the journey toward sales growth starts and ends with our customers, so I’m not sure why our customers aren’t always the foundation of our sales processes, methodologies, and messaging, but I can testify that many companies still need improvement […]

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The Path to Sales Growth through Customer Focus – Part 2

This post continues the previous discussion of enabling sales growth through customer focus. “The journey toward sales growth starts and ends with our customers.” – Mike Kunkle Customer Focus Framework for Sales Growth In part 1 of this series, I shared my Customer Focus Framework for Sales Growth.  The five pillars of this framework include: […]

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The Path to Sales Growth through Customer Focus – Part 1

The journey toward sales growth starts and ends with our customers.  If we want to grow our companies, marketing and sales must align with an unwavering focus on our customers, building everything around them.  The need for customer focus goes beyond marketing and sales, of course, to include implementation, execution, and service delivery, but this […]

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Six Steps to Digital Selling Success

Six Steps to Digital Selling Success

There’s a societal behavior pattern at work with social selling, which I find fascinating. Shout It From The Rooftops Have you ever noticed how we tend to shine a spotlight on the behaviors and social mores that we want to morph and replace with a “new normal?” By shining the spotlight on an issue and […]

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Adaptive Buying and Selling Alignment

Adaptive Selling

I’ve been thinking about this concept for about six months and have finally decided to document it here now, even as work in progress. The name I’ve given my concept is Adaptive Buying and Selling Alignment. It’s a mouthful; I know. Perhaps that name won’t stick, but it’s a “working title” and I like it […]

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