Tag Archives for " Sales Effectiveness "

The Path to Sales Growth through Customer Focus – Part 1

The journey toward sales growth starts and ends with our customers.  If we want to grow our companies, marketing and sales must align with an unwavering focus on our customers, building everything around them.  The need for customer focus goes beyond marketing and sales, of course, to include implementation, execution, and service delivery, but this […]

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The Oversimplification of Sales Performance Work

The Oversimplification of Sales Performance Work Yes, you read that right.  I’m worried about some of the things I’m reading and trends I’m seeing in the world of sales performance improvement.  Simple is good.  Oversimplified is not. If you’ve been reading my work for a while, you may remember that I define performance levers as […]

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We Live in Different Sales Worlds

I Love a Good Rant In 1989, Richard Bach released his follow-up book to “Jonathan Livingston Seagull,” called “Illusions: The Adventures of a Reluctant Messiah.” In the book, Bach struggles to learn from his new friend, Donald Shimoda, a man Bach believes is a Messiah who quit the job, but found him – based on […]

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Launch Redux – Deja Vu All Over Again

Okay, it’s true. I’m calling a “Do Over.”  I announced, in mid-November of 2012, what I’d be doing with this blog. It hasn’t happened. Ouch. I know. Shortly after the announcement, I got embroiled in the end of several-month career search, navigated multiple offers (fortunately), landed a new gig, took a vacation for the holidays, and […]

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