The Francine Files: How an Average Seller Achieved B2B Sales Mastery
Today, I want to dig into the transformation of the modern B2B seller. We talk a lot about things like process, methodology, content, tools, and technology, especially the rise of AI, but at the end of the day, B2B sales is still a human-to-human endeavor. The problem is, most humans are doing it wrong. This […]
Continue readingThe Theory of Constraints in Sales: Find and Fix What’s Limiting Your Revenue Growth
Ray Delgado had run the manufacturing plant at Nuvanta AirTech for six years. For two of those, he’d been improving it one station at a time. He got results, too. Several stations ran measurably faster than they had. Utilization looked good. Scrap was down. Every number Ray could point to on a station-by-station basis had […]
Continue readingAI is Exposing What Separates Top B2B Salespeople from Everyone Else
Introduction I’ve been writing and speaking about what separates top sales performers from everyone else for more than two decades. The short answer has always been the same: it’s the Human Differentiators—the capabilities that require genuine human presence, judgment, and connection that AI struggles to replicate, even as its capabilities advance. Great salespeople are other-centric […]
Continue readingHow Buyer Acumen Cascades to Support Sales Enablement
Would you build a house on a foundation of mud and straw? Of course not. Yet that’s precisely what many organizations do when they shortchange Buyer Acumen—the deep, intentional understanding of your buyers that buyer-centric selling depends on—and proceed directly to building out their sales enablement programs, content libraries, training curricula, and messaging frameworks. The […]
Continue readingAccelerate Growth with Revenue Intervention Sprints
Sales teams are working harder than ever, yet many aren’t improving. Activity doesn’t equal effectiveness—or growth. That’s why I created the CoNavigator Revenue Intervention Sprints: focused, high-impact solutions that address your most critical revenue constraints. Pipeline Creation: Setting more & better quality appointments Opportunity Conversion: Improving opportunity win rates Account Expansion: Growing accounts strategically The […]
Continue readingConnecting Dots to Build a High-Performing Sales Culture
Introduction This piece is a little different from what I usually publish. I’ve been thinking a lot about the connections that create high-performing workplaces and world-class sales teams—and I’m concerned we’re not seeing enough environments where people can truly thrive. Over the years, I’ve learned that performance isn’t just about talent. It’s about how behavior, […]
Continue readingThe Time-to-Value Fallacy: Why Adoption Beats Speed
Executive Summary Sales leaders often chase fast sales training implementations to hit time-to-value targets. The problem? Research shows short programs rarely drive adoption or mastery—especially for a full methodology. Extended, science-backed sales training using bite-sized learning, spaced repetition, retrieval learning and practice, and weekly manager support (including coaching) delivers far higher adoption. Over 75% adoption […]
Continue readingHuman Differentiators: A Powerful & Sustainable Competitive Advantage
CEOs, Sales Leaders, and Enablement Professionals of all flavors: Today, I want to talk about that thing we’ve said for years is our competitive advantage, but on which we rarely walk our talk. Yes, I’m referring to our people, our talent, and for us, specifically—our sales force. “Our people are our competitive advantage.” – Said […]
Continue readingStraight Talk About What Holds Companies Back from Getting Better Sales Results
CEOs, Sales Leaders, and Enablement Professionals: Today, I want to talk about something that may be a bit uncomfortable and may even upset some of you. But the title of this article includes “Straight Talk” so I’m going on the record about things I see that hold companies back from getting better sales results. Buckle […]
Continue readingTop Producers vs. Top Performers: Why the Difference Matters in Sales
“What if your ‘top producer’ isn’t your best performer? And what if promoting them could hurt your team?” In this article, I reveal the critical differences between top sales producers and top sales performers. Top-performer analysis reveals what truly drives consistent success — empowering leaders like you to hire smarter, train and coach more effectively, […]
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