Sales Enablers: Have you OD’d yet? You Should!

Sales Enablers

The War on… Sales Productivity? Based on the sales research results I see (much of which are based on survey results from folks like you), I know it must seem that our efforts to increase sales productivity (defined as “revenue per rep”) are as challenging as our nation’s initial War on Drugs or Prohibition. So, […]

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Sales Enablers: For Best Results, Focus on Sales Force Performance (not Sales Reps)

I’ve been reviewing sales enablement job descriptions lately. As members of the burgeoning Sales Enablement Society (and almost anyone close to the Sales Enablement market) will tell you, “sales enablement” means different things to different people, and is being executed differently in different organizations. This certainly is apparent in the job descriptions I’ve reviewed. There’s […]

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Craft a Practical & Powerful Sales Value Proposition

Craft-a-Value-Prop

Reality Check Stop and think for a moment about the difference between the average high school theater production and an Oscar-winning movie. Got that in your head? Now, do the same with the average high school orchestra and the Chicago Symphony Orchestra (the “other” CSO). Clear? Now, do the same comparison for the average telemarketing […]

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