Craft a Practical & Powerful Sales Value Proposition
Reality Check Stop and think for a moment about the difference between the average high school theater production and an Oscar-winning movie. Got that in your head? Now, do the same with the average high school orchestra and the Chicago Symphony Orchestra (the “other” CSO). Clear? Now, do the same comparison for the average telemarketing […]
Continue readingThe Four Pillars of Sales Value Creation
The concept of sales value creation has been getting a lot of attention again lately, in the sales blogosphere. It should. I don’t believe in metaphorical “silver bullets,” but the ability to create value when selling is as close as we may come to a silver bullet for our profession. We tend to forget that […]
Continue readingThe Path to Sales Growth through Customer Focus – Part 3
This post continues the previous discussions of enabling sales growth through customer focus. In my opinion, the journey toward sales growth starts and ends with our customers, so I’m not sure why our customers aren’t always the foundation of our sales processes, methodologies, and messaging, but I can testify that many companies still need improvement […]
Continue readingThe Path to Sales Growth through Customer Focus – Part 2
This post continues the previous discussion of enabling sales growth through customer focus. “The journey toward sales growth starts and ends with our customers.” – Mike Kunkle Customer Focus Framework for Sales Growth In part 1 of this series, I shared my Customer Focus Framework for Sales Growth. The five pillars of this framework include: […]
Continue readingThe Path to Sales Growth through Customer Focus – Part 1
The journey toward sales growth starts and ends with our customers. If we want to grow our companies, marketing and sales must align with an unwavering focus on our customers, building everything around them. The need for customer focus goes beyond marketing and sales, of course, to include implementation, execution, and service delivery, but this […]
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