Category Archives for "Sales Effectiveness"

How to Resize and Retool Your Sales Force

How to Resize and Retool Your Sales Force the Right Way

This is a post I never wanted to write. I originally posted it as a LinkedIn Article in August of 2020 and unfortunately, find it relevant again already in mid-2022. At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. Unfortunately, many company executives still needed […]

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The Sliding Scale of Sales Transformation

The Sliding Scale of Sales Transformation Cover

Sales Transformation. It’s a term that means different things to different people. I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. In my experience, the potential […]

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How to Develop a Sales Enablement Plan That Delivers Results

How to Develop a Sales Enablement Plan That Delivers Results

It’s a cruel twist of fate for senior sales and revenue leaders that as the year barrels toward a close with urgency to maximize the remaining time, that strategic and tactical planning for the next year must happen at the same time. At a minimum, these leaders must tackle quota setting, territory optimization, account assignments, […]

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